As Creative Director for a privacy-focused web3 DAO, I spearheaded the complete visual identity and motion design strategy, producing thousands of creative assets while collaborating with a global development team. This role demanded mastery of multiple animation techniques and design approaches to establish a distinctive brand presence in the competitive web3 space.
Advanced my expertise in After Effects expressions and 3D animation, creating custom effects for video productions and social media content.
The project required balancing stakeholder vision with innovative design approaches. I leveraged creative autonomy to explore emerging design trends, particularly in 3D animation and motion graphics, while maintaining brand consistency.
Developed hand-crafted vector animations using Adobe Fresco, combining traditional artistic techniques with digital motion design to create unique, engaging content.
In the dynamic Web3 and DeFi industry, the art and motion design branding project effectively unified the brand's visual identity across platforms. By blending new animation techniques with traditional design elements, the project maintained brand consistency while fostering creative innovation.
This balanced approach met stakeholder needs and streamlined content production, enhancing the brand's presence and engagement in a competitive market.