A series of highly successful viral campaigns for PETA, including an award-winning comedy video with 100M+ views, a Shorty Awards finalist campaign, and an innovative social media strategy that created widespread engagement and press coverage.
The "Behind the Leather" campaign created a powerful in-store experience that translated into viral online content.
These viral campaigns demonstrate the power of strategic content development and innovative distribution approaches. By combining compelling storytelling with strategic platform utilization, we achieved exceptional reach and engagement across multiple campaigns. The success of these initiatives - from award-winning video content to innovative social media tactics - showcases how thoughtful campaign strategy can drive both viral success and meaningful impact.
Most importantly, these campaigns prove that creative content combined with strategic distribution can consistently achieve massive organic reach while generating significant earned media coverage.