Key Achievements
- Achieved over 1 million downloads with multi-million actions taken
- Increased conversion rate by 22% month-over-month
- Maintained 4.8 rating across 1.5K+ reviews
- Optimized "How To Go Vegan" kit conversion funnel
Led development and optimization of three distinct mobile applications for PETA, including an action-taking platform with over 1M downloads, an iMessage sticker app ranked #198 in its category, and a cruelty-free product database with significant user growth.
This multi-app portfolio demonstrates the power of strategic mobile development combined with data-driven optimization. Through careful attention to user experience, systematic testing, and continuous improvement, we achieved significant growth across all three applications. The success of these diverse apps - from action platforms to sticker packs and databases - showcases the effectiveness of our comprehensive approach to mobile development and user engagement.
Most importantly, it proves that thoughtful app design and strategic optimization can drive substantial user growth while maintaining high satisfaction rates across different app categories and user bases.