Meta Ad Campaign: Cross-Platform Growth Strategy 2023-2024

A multi-faceted social media campaign achieving exceptional cost efficiency through targeted content strategies and platform optimization.

Strategy Production AI/Automation
Social Media Marketing Data Analytics Campaign Strategy Creative Direction Performance Optimization Cross-Platform Integration

Campaign Overview

Total investment: $119.97

$0.003
per engagement
$0.31
per follower
1,187
video views
Facebook Page Growth Campaign

Facebook Page Growth Campaign Ad Post

Shopping Integration

Instagram Shop Ad Analytics

Print Shop Product Catalog

Print Shop Product Catalog

Instagram Shopping Analytics 1

9,200+ Views @ $0.002/view

Instagram Shopping Analytics 2

16,200+ Views & 72 over 50%

Fashion Lookbook Campaign

Reels Performance & Content

Content Examples

Ad Creative Imagery

Audience Demographics

Audience Reach and Engagement Demographics

Reels Performance

18,400+ views @ $0.002/view

Art Movement Shopping Series

Bauhaus Collection

Bauhaus-Inspired Print Collection Performance

Art Deco Collection

Art Deco Collection Campaign Results

Under $30 Collection

Under $30 Collection Campaign

Project Impact Overview

Strategic Achievements

1. Cost Optimization

  • Industry-leading engagement costs
  • Efficient follower acquisition
  • Strong video completion rates
  • Optimal budget utilization

2. Content Performance

  • High engagement on shopping content
  • Strong video view metrics
  • Effective demographic targeting
  • Successful art movement integration

3. Platform Integration

  • Seamless shopping experience
  • Effective Reels utilization
  • Cross-platform consistency
  • Strategic content placement

Key Takeaways

This campaign demonstrates the potential for achieving significant social media growth and engagement through strategic content deployment and careful cost management.

Key learnings include the value of art movement-based targeting, effectiveness of price point messaging, impact of integrated shopping features, and power of demographic optimization.